Manike Mage Hithe – A Story Of Virality
Manike Mage Hithe – A Story Of Virality
In 2020 music producer Chamath Sangeeth teams up with singer Satheeshan to make a new track that will be titled Manike Mage Hithe, with Dulan ARX as the lyricist and rapper.
On the 31st July 2020 Manike Mage Hithe music video was released on Aryans Music Youtube channel.
Initially, the record receives considerable traction in Sri Lanka. But, considering what is yet to happen for the long tail keyword “Manike Mage Hithe”. The original release’s popularity barely scratches the surface in comparison to the eventual peak awareness it shall gain.
Google Trends Graph for the Search Query “Manike Mage Htihe”
Year later Chamath Sangeeth collaborated with singer- rapper Yohani de Silva for an official cover of the track Manike featuring Satheeshan.
On May 22, 2021 Manike Mage Hithe Official Cover music video was released on Yohani’s Youtube channel.
a) This track would gain some initial track in the first month of its release
b) However, it would be during the beginning of the second month of the song’s release, when we see the virality that is experienced by the search engine query “manike mage hithe”
Google Trends Graph for the Search Query “Manike Mage Htihe”
Coming up to about 2,130,000 results on just google search on 17th Sept 2021
Some of the factors attributed to making this achievement possible
- Yohani. Her ever growing brand power as an energetic, youthful and melodic songstress.
- Chammath Sangeeth. The producer, mix and master engineer behind the music with his skillful song production and masterful collaborations.
- Satheeshan. For creating a very impressionable original track with Dulan ARX.
- Social Media. Instagram reels and Tiktok videos specially. Allowing for the audience to engage with the content in a highly creative way creating waves of organic reach.
- Accessibility. That is to say, the music production on “Manike” cover gains heavy praise due to its very soothing charm, hence why a great audience is able to appreciate and connect with the content.
What the success of Manike Mage Hithe can tell us is that firstly, quality and skillful exploration of your content is what sets the standard of your brand. Secondly, the highly important aspect of creative collaboration with the right people. Thirdly , content marketing through social media your efforts can be amplified as the audience delightfully engage with your work.
As of publishing this article #ManikeMageHithe has begun to trend on twitter due to the popular United States violinist, influencer and street performer Karolina Protsenko has made a cover of the track.
Click here to find exclusive Yohani content on our Chokolaate magazine issue #55.
Click here to learn more about social media habits of the youth.
